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Digital Marketing Executive

Neilson Financial Services

Slough, Berkshire

Published
01-01-2019
Contact
Neilson Financial Services
Practical information
Published:
01-01-2019
Expires:
17-01-2019
Job id:
LJA-69212778
Job type:
Permanent
Full-time
Salary level
£32,000 - £32,000  per year
Job sector:
Sales

Digital Marketing Executive

Summary

The Digital Marketing Executive will be responsible for the day-to-day management of multiple consumer-facing websites. This includes creating and publishing content, optimising online user experience and conversion opportunity, identifying improvement opportunities through in-depth website analysis, creating website wireframes and mock-ups and assisting the wider marketing team in executing paid digital and offline marketing initiatives.

Main duties and responsibilities:

  • Managing Neilson's SEO, CRM and affiliate marketing strategy
  • Assist in Optimising end-to-end user experience across multiple consumer facing websites
  • Creating UX/UI design resources
  • Conducting detailed website analysis and produce actionable data
  • Executing controlled website optimisation tests using third party testing tools
  • Producing creative and promotive content which is on brand, on brief and compliant
  • Assist helping the wider marketing team with social media, paid search and offline marketing activity

Knowledge & Skills:

  • Must have previous experience in a similar role
  • Ability to embrace change in a fast-paced environment and respond positively to new opportunities
  • Organised and able to manage several projects simultaneously
  • Experience in creating content, either for online of offline consumption
  • A strategic and structured approach to conducting analysis and producing reports
  • Experience in leading projects either in isolation or as part of a wider team
  • Broad understanding of website testing principles
  • Experience maintaining websites is also preferable, but not essential
  • A good understanding of SEO, CRM and affiliate marketing principles is advantageous

Neilson in a nutshell

Neilson Financial Services provides the UK markets with innovative, customer-focused, life insurance products. With our comprehensive, affordable policies, we make a difference to people's lives by giving them certainty about caring for others: we are there for them when they can't be there for their loved ones. We have built a significant customer base through a combination of product innovation, tightly managed acquisition marketing and a highly effective in-house call centre operation.

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Share this job

Contact
Neilson Financial Services
Practical information
Published:
01-01-2019
Expires:
17-01-2019
Job id:
LJA-69212778
Job type:
Permanent
Full-time
Salary level
£32,000 - £32,000  per year
Job sector:
Sales
Location