Social Media Presence

Once an employer has shortlisted candidates for interview they will then often enter your name into a search engine to see what they can find out about you ahead of the interview. Therefore you should always remember never to post anything onto a social network that’s publicly visible that you wouldn’t want a potential employer to see whether that’s Linked-In, Facebook, Twitter or any other network.

You need to get yourself on LinkedIn, it is easy and great for networking and showcasing your success.. So create an account, carefully select your most suitable picture and get ready to start to build your professional profile.

Your profile information

First things first. LinkedIn is NOT like Facebook! So your profile needs to be like your telephone voice, different. Future colleagues, clients and employers are not interested what you had for dinner last night they are interested in your skills and attitude to work.

Just think of your profile as your online CV and just like your CV, it goes without saying that your LinkedIn profile should be as complete as possible and should present the reader with your most relevant achievements and experience.

Outside of this, particularly if you are looking to get hired, it is important to consider including key words that recruiters will be using as search terms. This will ensure you will appear when they are looking for job seekers with your skills. In terms of a profile picture think professional and conservative.

A head shot in smart attire with a neutral backdrop is ideal, your blurry selfies with your dog/ traffic cone/ pint of vodka, not so much.

LinkedIn Connections

Now you need to start making some connections. A key benefit of LinkedIn is that is provides the opportunity to reach out to the business community and the more connections you have, the more people you have access to. It's a good idea to start off with your current and previous colleagues. If you're just out of college or uni and have no colleagues on LinkedIn, add your classmates and tutors. If you're job seeking don't be afraid to connect with recruiters in your industry and/or senior people in a business you're interested in joining.

Utilise LinkedIn industry groups

Whether you're job searching or just trying to improve your knowledge, it can be a very good idea to join industry groups. This will give you an engaging news feed and help you to stay on top of the latest developments and debates within the sector. You don't have to just join the groups in which you are experienced, it can also be hugely beneficial to join other groups if you're considering a career change or are just starting out. There will be lots of conversations happening between people that really know the market, and aside from this, they may contain some very useful contacts for your career.

Joining discussions

When you're ready you can even begin to comment in the discussions in these industry groups. This is one of the best ways to get noticed, astounding your fellow industry people with your knowledge and insight. But beware: be sure only to comment when you have something truly useful to input and avoid ending up in any LinkedIn spats.

Sharing Content

If you're trying to build a connection base, then sharing content is a great way to do it. Remember, LinkedIn is 'social' media and there is no point in staying in your room. If you want to be found, you've got to get out there! Remember that your first comment doesn't have to be a life changing inspirational quote that you just came up with. Piggy back off others.

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